Asim Azhar shared a short, cinematic reel on his social media, set to his new single Sugar Rush from the album Asim Ali. The post, captioned simply, “what a winter to fall in love,” immediately caught fans’ attention. The reel opens with Azhar brushing snow from his hair, followed by shots of him strolling through the nearly empty streets of Greenwich Village. Close-ups show him adjusting his hair and sunglasses, while wider frames capture him walking with hands in pockets as snowflakes drift gently around him. Azhar sports a light blue Lacoste high-neck half-zip sweatshirt, relaxed dark trousers, and low-top sneakers. Oversized amber-tinted glasses add a warm accent against the grey winter backdrop, and a simple chain peeks from his collar, keeping the look casual yet stylish. His expressions alternate between playful and contemplative—a quick grin at the camera, then a thoughtful, low-spirited walk—matching the caption’s subtle question: who, if anyone, is he falling for this winter? The reel features recognizable New York landmarks, including the Blue Note Jazz Club in Greenwich Village, grounding the short clip in a real-life, urban winter moment. Sugar Rush, with lyrics like “Jab tu na milay, saada din barbaad” (“If you don’t meet me, my day goes bad”), perfectly complements the reel’s moody, romantic atmosphere. Asim Azhar is a Pakistani singer-songwriter who rose to prominence through social-media covers and original singles. He’s known for his pop-oriented songwriting, collaborations with regional producers, and a sizeable 3 million + online following.